Plainfield Tackle Company No Ordinary Rep/Distribution Group,

Every store looks the same, sells = the same product, and few store associates know anything about fishing or produ= cts that they carry. Where does an angler go to find customer service and new or unique, quality fishing lures= or products? The answer is mom a= nd pop retail stores. But where do t= hese new or unique products come from? Most come from fishing tackle distributors or rep groups. There are hundreds of distributors= or rep groups across the United States. The majority have specific territories and products for small retail businesses.

One unique distributor/rep is Mich= ael Gibbs, owner of Plainfield Tackle Company (www.plainfieldtackle.com, plainfieldtackle@comcast.net<= /a>, or phone (317) 839-0505). Gib= bs began his career in the fishing tackle industry early in his life. His family owned a lure company an= d in time, Gibbs opened Plainfield Tackle Company. Plainfield Tackle Company consists= of two parts, a fishing tackle retail store and a distribution/rep for compani= es with fishing related products. In the store, just like the distribution/rep part, Gibbs carries products that other stores may not have. "Everything I carry in the store is from small companies, unique products that are not well known yet; I do not cater to large manufacturers," said Gibbs. Gibbs only carries and promotes products that individuals or small companies produce that are quality products. These products not only end up in = his retail store but go with him to boat shows and outdoor sport shows, where he will have a booth displaying, promoting, and sell their products. For anglers looking for that edge = to catch more bass than their competitors, having these unique lures or produc= ts is a strong draw to his booth or store.

The products that Plainfield Tackle Company distribution/rep come from all over the United States, including so= me saltwater products. "I w= ant to be different from any other distributor/rep group out there, to do that I t= ake the manufactures and talk with them to work on profit margins and promote t= heir product so they can increase sales," explained Gibbs.

For individuals or small companies interested in working with Plainfield Tackle Company they should set up an appointment for Gibbs to visit or call to talk about the products they have= . If after the initial contact, Plainfield Tackle Company decides to carry the product Gibbs will send information on their products to interested small retailers that he thinks will be able to sell the product. "The key is for the product t= o sell in the stores," said Gibbs. It's that one-on-one contact with the distributor/rep that makes Plainfield Tackle Company special.

Individuals or small companies wil= l soon be able to check out the Plainfield Tackle Company on-line. Some of the information the websit= e will have is how to contact Plainfield Tackle Company, tackle stores according to area, a section for dealers to place orders, and information to learning ab= out the products they carry.

Some of the companies Plainfield T= ackle Company represents for now are: Steel Shad, JDC Bait Company, One Big Bite, Hangman Lures, Parasite Weights, and Proplite.com. For Plainfield Tackle Company it's= all about helping the individual client turn their dream of running a profitable business into a reality.

Written by Brad Wiegmann. Brad is a professional fishing guide = on Beaver Lake and a freelance outdoor writer. Contact him at (479) 756-5279, www.bradwiegmann.com, or by e-mail at bwiegmann@bradwiegmann.com.